✳ BRAND & INNOVATION LAB / EST. FOR WHAT’S NEXT
Good earns consideration. Crave earns a place in someone’s life. We help ambitious consumer brands make what’s next impossible to ignore.
ENTER THE LAB ↗
01
FUTURE FAVORITES ✳
✳ LESS EXPECTED. MORE WANTED.
01 / WHAT WE DO
01 / CAMPAIGNS
Make a
moment.
Culture-shaping campaigns with a compelling reason for people to care.
02 / INNOVATION
Make a
must-have.
New products with a sharp proposition and a place in consumers’ lives.
03 / GROWTH
Make the
next move.
New categories, audiences, and opportunities designed for what’s ahead.
ACTIVEWEAR / FASHION / WELLNESS / CONSUMER GOODS / CULTURE
02 / SELECTED IMPACT
01
NYX Buttermelt Blush
PRODUCT INNOVATION / POSITIONING
02
Beetlejuice × NYX
CULTURAL COLLABORATION / GO-TO-MARKET
03
Redken Acidic Bonding Concentrate
GLOBAL PRODUCT POSITIONING
Selected outcomes from the founder’s prior roles; not Kesi Labs client engagements.
03 / OUR POINT OF VIEW
At Kesi Labs, culture meets consumer insight and commercial clarity. We believe great innovation starts by understanding what people will actually want.
04 / MEET HANNAH
I’m Hannah Agyeman, founder of kesi labs. I’ve spent 12+ years helping global and beloved consumer brands bring new ideas to market, shape distinctive products and turn cultural moments into commercial momentum.
Now I’m partnering with ambitious founders and teams to imagine the products, platforms and next chapters people will crave.
PREVIOUS EXPERIENCE AT
L’ORÉAL · REDKEN · NYX · COLOURPOP · IT COSMETICS · ESTÉE LAUDER
05 / GOOD THINGS START WITH A CONVERSATION
Have a product idea, a new category in mind, or a big ambition? Let’s talk about what you’re building next.
START A CONVERSATION ↗
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